Only in Dubai can a simple set of digits on a car fetch more than a luxury penthouse. And these license plates prove just how far people will go for prestige on the road.
In a city where supercars dominate the streets, some folks are more obsessed with what’s on their car than the car itself.
For some, it’s a flex — a symbol of status. For others, it’s a lucky number or a smart investment move. And then there are the hardcore collectors chasing that perfect combo of letters and digits across their fleet.
One thing’s clear: in Dubai, when a rare plate rolls by, you will notice. It’s impossible not to.
So, what are the top 3 most expensive license plates in Dubai?
P7
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Worth: Dhs55 million
At the Most Noble Numbers charity auction in April 2023, Dubai plate P7 made headlines when it sold for a jaw-dropping Dhs55 million — smashing a Guinness World Record in the process.
But this wasn’t just about flaunting wealth. The funds went to a powerful cause: the Dubai: One Billion Meals Endowment, a humanitarian initiative launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai.
And the high-roller behind the record-breaking bid? None other than Pavel Durov, the French-Emirati entrepreneur and founder of Telegram.
AA9
Worth: Dhs38 million
Back in 2021, the Most Noble Numbers auction spotlighted one of Dubai’s most sought-after plates: the ultra-rare AA9. It was the second year of the high-profile charity event, this time fueling the 100 Million Meals campaign launched by Sheikh Mohammed bin Rashid Al Maktoum during Ramadan.
The plate pulled in a staggering Dhs38 million.
But unlike other headline-grabbing sales, this time the buyer kept things low-key — choosing to stay anonymous.
DD5
Worth: Dhs35 million
At the 2025 Most Noble Numbers auction, held at the iconic Armani Hotel in Burj Khalifa this March, license plate DD5 made serious waves — becoming Dubai’s second most expensive plate ever sold.
The jaw-dropping Dhs35 million bid came from Muhammad Binghatti, Chairman of Binghatti Holding, who proudly added the ultra-exclusive tag to his name.
Like past record-breaking sales, the proceeds went to a powerful cause — this time supporting the Fathers’ Endowment campaign, launched by Sheikh Mohammed bin Rashid Al Maktoum. The initiative pays tribute to fathers across the UAE while funding medical care and treatment for those in need.
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