If you thought Dubai was done blowing your mind, think again.
Julith — the city’s own specialty coffee icon that went viral for snagging the world’s rarest beans — is finally pouring the magic. That’s right, the legendary Nido 7 Geisha has hit the menu, and coffee lovers can now sip on what’s been dubbed the most iconic brew on the planet.
If you’re wondering what makes this coffee special…
This isn’t your average flat white. The Nido 7 Geisha is grown in ultra-limited quantities in Panama, under near-perfect conditions that make every single bean insanely rare. It was reviewed by 22 of the world’s top coffee connoisseurs and scored a jaw-dropping 98 points at the Best of Panama competition — the highest score ever recorded. Six judges even gave it a flawless 100 (which, let’s be real, almost never happens).
To top it off, Julith has set aside a special batch of these beans exclusively for the Dubai Royal Family — turning this moment into not just a milestone in coffee culture, but a proud celebration of the city’s heritage too.
Why it’s worth AED 3,600 a cup
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Only 20 kilograms of Nido 7 exist on the planet — no wonder it triggered a global bidding frenzy among the biggest names in coffee. Julith clinched the win with a record-breaking bid of AED 2.2 million ($604,000), making it the most expensive auction coffee ever sold.
And now, for the first time ever, you can actually taste it right here in Dubai. Try it by the cup or go all in with Julith’s Panama Geisha Experience — a guided tasting that lets you sip, learn, and dive deep into the rare and unforgettable Geisha flavor journey.
Dubai’s new coffee flex
Julith’s philosophy is pure respect for the craft. They’re not treating Nido 7 as a flashy viral moment — but as a once-in-a-generation masterpiece meant to be savored, not rushed. Each curated tasting is an intimate experience for one to four guests, where you can enjoy your AED 3,600 cup (yes, per cup) while discovering the story behind these rare beans’ journey from Panama’s high-altitude farms to your cup in Dubai.
The Panama Geisha Experience officially launches on November 1, and spots are already disappearing fast. To lock in your tasting, email info@julith.coffee.
Buuuut Julith isn’t the only Dubai name shaking up the coffee scene. Homegrown heavyweights like Archers Coffee and The Espresso Lab also snagged winning lots at the Best of Panama auction — officially cementing Dubai’s spot on the global coffee map.
Because let’s be honest — in Dubai, even your morning brew comes with a record-breaking twist.
