Apple is all set to drop its newest iPhone and a lineup of fresh hardware this Monday at its most anticipated product launch of the year.
The event, taking place at Apple’s HQ in Cupertino, California, carries the tagline “It’s Glowtime,” showcasing the company’s logo wrapped in a vibrant, colorful aura. Rumor has it that fresh color options for the iPhone and other Apple gadgets are on the way.
Apple’s fall product launch has evolved into one of the brand’s biggest annual highlights, where they usually reveal a range of new devices and kick off the holiday shopping season—Apple’s busiest and most lucrative time of the year. These launches consistently spark massive buzz within the tech world and among die-hard Apple fans.
Leading up to the event, reports about Apple making the shift from LCD to OLED screens and rumors of a dedicated photo button made waves. Early buzz also suggested that the tech giant would dive deeper into expanding its AI-driven “Apple Intelligence” features.
At this year’s Worldwide Developers Conference (WWDC), Apple unveiled several plans to weave AI features into its products and services. One of the major highlights was the announcement of a partnership with OpenAI to integrate ChatGPT technology into Siri, with executives promising a more “natural” and intuitive way to interact with the voice assistant.
Apple’s announcements at WWDC and its commitment to incorporating more AI marked a significant shift for the company, which had lagged behind competitors like Microsoft in launching consumer-facing AI tools. The company’s cautious approach to rolling out new generative AI features had previously caused frustration among investors and analysts eager to see Apple’s unique take on the technology.
Apple’s stock price has surged this year, fueled by market excitement over generative AI and strong revenue growth, boosting big tech stocks across the board. However, the company has faced challenges from a global decline in smartphone sales in recent years, along with increasing competition from rivals like Huawei, especially in key markets like China. Interestingly, Huawei is set to unveil its own lineup of new products just hours after Apple’s event.
Adding to the backdrop is the Department of Justice’s extensive antitrust lawsuit against Apple, accusing the company of establishing and sustaining an illegal monopoly in the smartphone market. Apple has firmly denied these claims, and the case could take years to reach a resolution.
