You’ve probably scrolled past tons of headlines about Dubai brands flipping the script in real estate, retail, finance, and business—basically, the usual players. But media? That’s a curveball. And yep, it’s happening. One major player is leveling up and dropping something next-level. From Abu Dhabi to the global stage, this bold move is putting UAE media in the spotlight like never before.
There’s a bold new name on the block—and it’s not just here to play the media game, it’s here to change it. Say hello to Multiply Media Group (MMG).
MMG is the UAE’s newest media powerhouse, launched by Abu Dhabi’s own Multiply Group—an investment giant known for making bold moves. If you’re all about game-changers and industry disruptors, this is one name you’ll want to keep on your radar.
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Multiply Group just pulled a power move—merging three of the UAE’s biggest names in outdoor advertising (BackLite Media, Viola Media, and Media 247) into one slick, high-impact force: Multiply Media Group (MMG). We’re talking 3,000+ premium outdoor ad spots across the UAE, all under one roof. Yeah, that’s major. Let it sink in.
From your everyday cruise down Sheikh Zayed Road to the bold digital billboards lighting up Dubai’s skyline, chances are you’ve already caught a glimpse of their game — and they’re just getting started. MMG didn’t just launch quietly; they made waves with a global debut at the World Out of Home Organization (WOO) Annual Congress in Mexico City. But that was just the beginning. To mark their arrival, MMG took over the global stage with a jaw-dropping digital out-of-home (DOOH) media blitz, transforming screens in major cities into a bold visual statement.
This isn’t just about flooding more screens with ads. MMG teamed up with major power players — think RTA and the Department of Municipalities & Transport. You’ll spot 75+ of their top-tier digital assets lighting up Sheikh Zayed Road. And here’s the kicker: Multiply Group, the force behind MMG, is part of IHC — the Middle East’s most valuable holding company, rocking a jaw-dropping $240 billion valuation. Yep, YOWZA is right. This move is all about leveling up the media game with AI-driven smarts, serious scale, bold innovation, and sharp strategy.
With MMG, they’re not just eyeing the UAE. The goal is to expand into Saudi Arabia, the UK, Europe, and the US, setting up a UAE-headquartered player with global ambition.
Here’s what you can expect to from MMG:
- Invest in high-potential media assets
- Use AI and data to optimise ad performance
- Build strategic partnerships across regions
- Supercharge growth in and out of the UAE
MMG’s launch is proof that Abu Dhabi and Dubai aren’t just playing in the media space — they’re leading the charge globally. These cities are fast becoming hotspots for media innovation, not just in the region but on the world stage. So whether you’re in media, tech, marketing, or just someone who loves watching the UAE level up, this is one of those moments where you can proudly say, “Called it.”
Multiply Media Group (MMG) is a next-gen media powerhouse on a mission to push boundaries and fuel innovation across the industry. Our vision is bold, but our execution is laser-focused. We back high-potential media assets, spark growth through cutting-edge innovation, and unlock powerful synergy across our portfolio with sharp strategy and forward-thinking leadership.
MMG includes BackLite Media, Viola Media, Media 247, and Purple Printing. Together, they form an integrated ecosystem built to deliver scale, precision, and sustained value.
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