The ultimate way to experience a movie… in style.
Movie buff? Get ready for a whole new way to experience the action at Mall of the Emirates, courtesy of VOX Cinemas.
Introducing the all-new IMAX – an innovative cinematic experience brought to you by Majid Al Futtaim. This state-of-the-art, luxurious theater will elevate your popcorn-popping moments to an entirely new level.
The auditorium features stadium-style seating, ensuring every seat offers the perfect view — no more scrambling for the best spot online. Plus, films shown in IMAX are digitally remastered with IMAX DMR technology, enhancing both visuals and sound frame by frame for a truly immersive cinematic experience.
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For an even more exclusive experience, the IMAX auditorium features seven premium ‘Theatre Pods.’ Designed by Ōma Cinema® under the vision of renowned French architect Pierre Chican, these pods offer a luxurious, intimate way to enjoy the film with family or friends. It’s a one-of-a-kind way to immerse yourself in the action, all while enjoying top-tier comfort.
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Inside the pods, guests are pampered with VOX’s signature luxury cinema concept, ‘THEATRE.’ Think reclining seats, plush pillows, cozy blankets, and full waiter service. Plus, you can indulge in a specially curated menu from the THEATRE experience, all delivered straight to your seat — a first-ever offering inside an IMAX auditorium.
Each pod accommodates up to five guests, providing a cozy, exclusive space. Guests also get access to the private THEATRE Lounge, perfect for unwinding before or after the screening in ultimate comfort.
The screen itself boasts a 4K Laser Projection System, offering enhanced resolution, sharper, brighter images, and deeper contrast. In other words, what you see on screen will feel almost lifelike. For sound, the Next-Generation IMAX Precision Sound delivers stunning clarity, depth, and perfectly balanced audio, creating the ultimate immersive experience.
Speaking on the launch, Ignace Lahoud, CEO of Majid Al Futtaim Entertainment, shared, “We’re proud to offer what we believe is the best IMAX screen in the world. But this is just the beginning. We’re committed to elevating every aspect of our flagship cinema, with the next phase focusing on the Kids Cinema and social areas.”
Can’t wait to check this out? Book here.