Nike is bringing the energy to Kite Beach, and you’re invited to join the excitement!
Happening until May 4, don’t miss the ultimate running experience as Nike unveils the all-new Vomero 18—the brand’s most cushioned running shoe ever. They’re going all out with a 10-day takeover you won’t want to miss!
Runners across the UAE are hitting the track to crush as many 10-kilometer runs as they can in 10 days! Scheduled runs are being led by Nike ambassadors and the high-energy Uncommon Run Club, bringing the ultimate motivation and excitement to every step.
It all kicks off at the Vomero Clubhouse at Point Zero on Kite Beach, the heart and soul of this high-energy activation. This is where the action begins, setting the tone for an unforgettable running experience!
Get ready for daily runs filled with community energy and expert pacing as you hit the track in Nike’s softest, most responsive shoe yet—the Vomero 18! It’s time to elevate your run and experience the ultimate in comfort and performance.
Test it out for yourself on the go, then take things up a notch with the Strava challenge: run the 10K segment from Point Zero and back as many times as you can over 10 days for a chance to win amazing prizes, including a trip to the Copenhagen Half Marathon! After your run, fuel up at Feels Café with smoothies and coffee, and don’t forget to stop by to chat with Nike experts about the game-changing design of the Vomero 18—created with input from women athletes and built for ultimate comfort, speed, and style.
And if you’re not quite ready to run? No problem.
Come soak in the vibe, cheer on your friends, and feel the excitement from the sidelines! It’s all about the energy, whether you’re running or supporting the runners.
This epic beachside challenge follows Nike’s stunning Burj Khalifa light-up, which marked the official UAE launch of the Vomero 18 in unforgettable style.
Ten Nike runners from across the Emirates—including Farah Majed, Saeid Ahmad, and Jade Griffiths—took on a daring relay challenge right beneath the iconic Burj Khalifa, adding an electrifying twist to the launch celebration.
Each athlete stepped onto a custom-built treadmill platform in front of an excited crowd, pushing themselves to the limit as they ran for 10 minutes each, with the city watching their every move. Throw in an electrifying soundscape, roaring fans, and a breathtaking backdrop, and you’ve got an unforgettable celebration of movement!
Why all the hype?
The Vomero 18 is Nike’s softest ride yet, combining plush ZoomX foam stacked above the responsive ReactX foam for the ultimate in comfort and performance. Perfect for those who want a smooth, cushioned run without sacrificing responsiveness!
This design delivers Nike’s tallest stack height and smoothest ride yet, providing unmatched comfort and support. Built for both performance and everyday runs, whether you’re gunning for a personal best or simply enjoying the vibes on your morning jog.
The Vomero 18 has landed, and it’s here to make every step feel like flying!
Make sure to read more on their website!
